There are a myriad reasons as to why a company might need and want a website redesign. Perhaps they have stuck with their old one for far too long and people get the feeling they have entered a time machine when they visit their old thing. Perhaps they made some serious changes and their website now needs to reflect these changes. Perhaps they are doing a visual overhaul and they are taking the chance to tighten things up.
In any case, corporate website redesign is not uncommon and there are a number of ways in which companies approach this. For some of them, it is a more collaborative process than for others and today, we will be talking about the merits of such a company-wide approach.
Abundance of Ideas
Who is to say that a company’s marketing people are the most creative ones? Or the management? Or anyone else who might be put in charge of the redesign. Who is to say that someone from accounting doesn’t have a great idea? Or the temp?
One of the best things about letting everyone get involved is that you will be getting an almost limitless pool of ideas to take from and some of them can be total winners. Sometimes creativity comes from the most unusual places.
The statistics about employee engagement have been appalling over the last decade or so and companies are always looking for ways to get their people involved and engaged. Well, is there anything better than collaborating on the company’s website?
This is the kind of project that brings people together and working on something that is not exactly their job but that can make their jobs feel better. It is also something that will allow people to collaborate and work on something they can show their family. It is a purely natural teambuilding exercise that will make people more involved and engaged.
Once this kind of a company-wide collaboration commences, it is essential that everything stays organized and that this does not turn into a cacophony of voices, opinions, decisions and revisions.
For companies that use Interact Intranet or some other type, this is not a problem. They have all the communication, all the blueprints and data in one place. They can also prioritize more easily and ensure that the decision-makers have a clear picture of what is happening.
For companies that do not have such a company-wide solution, this will require attention from a single person who will be in charge of managing this redesign. They will need to have an open mind, but also be able to put their foot down when it is necessary.
Keeping a Hierarchy
While it is a great thing to have an entire company work together on their website’s redesign, there still needs to be a kind of a hierarchy where different departments and people will have more say in the whole thing. After all, some people are simply more experienced and educated.
For example, marketing people should always have more say than the accounting department. Their job will depend on the website and they are more likely to know how people will respond to it. Of course, if the company has its own web designers, they are the ones who will have the final say on everything.
They will be hearing the other people out, but when the time comes, they will make the decision.
In short, a corporate website’s redesign can be a fantastic way to rally the troops together and have them work on a project that can both reveal much about them and make them more engaged.
That being said, it is important to stay on top of things and avoid chaos.