The business is running, and the website is up, but nothing’s really different. That is because it takes more than just to have it developed and launched. There are several things to consider if you want to have a successful website that attracts potential clients, keeps them browsing, gets them engaged, and converts them to become real customers. Create the right strategy, make the right decisions, and make your website stand out from the crowd.
1. Don’t make design mistakes
Maybe you have the best content every, but first impressions also count. Great content deserves to be published on a well-looking website, and it’s more than just pretty fonts and nice colors. What if your first-time visitors can’t find the content they want to, get bombarded with ads, or your website is not frequently updated? The visitors will give up and never return again. These mistakes will decrease your website’s earning potential and cost you many website visitors.
2. Increase website traffic
After your well-designed site is up-and-running, you need people who’ll visit it. There’s no point if you’re the only one there, but becoming the most valid resource readers turn to for content and information takes a long-term plan, solid content, and time. Even though you may not have the same budget as your competitors, but there is a plethora of ways for driving traffic to your website that can be done only with a computer and a few useful apps and tools.
3. Develop your website’s brand strategy
To have a successful website, you need to know how does it fit into your media brand strategy. Every marketing effort is aimed at building your brand, and your company website is only one factor in the whole process. But what is its role in the big picture? Does it stand on its own or is it an extension to your tradition media outlet? Is it your company’s way just for getting the name out there or you want it to be a source of revenue?
4. SEO still matters
Not that it just matters, but it’s an inevitable step in promoting your business and putting it on the forefront in your business niche. Without SEO (search engine optimization), it would be impossible for your website to land in the top position on the first page of Google. Content on the Internet doesn’t get read if it’s not optimized for search. To write quality media content, your website’s copywriters need to understand how SEO works. Otherwise, you won’t gain any traction in Google’s result pages.
5. Leverage the power of social media
Social media platforms are useful for driving traffic to your website. Attract your visitors through Instagram and Twitter, bring your visitors back a few times per day by boosting your website’s awareness on Facebook, and encourage journalists to use social media to come to your website for the latest news.
6. Choose the right website hosting
The hosting of your website is something that should be taken seriously. If you make a wrong hosting choice, your business may experience loss of revenue (due to website crashes), malware and security attacks, and can have negative effects on your SEO. There are no bulletproof solutions to website security, but a good web hosting company will have all of your data backed up to a remote server, so in case your website gets hacked, it can easily be restored.
Shared hosting is the option that most websites use, where the files from other websites are stored at the same location. Hosting companies can offer very affordable hosting plans (up to $8 per month). With unlimited shared hosting from Bluehost, users can get an unlimited number of websites to host, unlimited email accounts and email storage, and unmetered web space and bandwidth.
In the end, remember to measure, measure, and measure! Track your website visitors’ habits (while they make their way through your content) with web analytics tools. Monitor, recognize patterns of behavior, and you’ll be able to get a clear picture of what really works and what should be adjusted or replaced. You can set up your website for future success with these tips, so don’t leave anything to chance. Take the matter into your own hands, and launch your website to be among the leading information sources in your industry.