In case you do not know what a virtual summit is, do not despair. This is still a very new digital marketing strategy and the vast majority of people have not yet heard of it.
Simply put, it is an online-exclusive event where the organizer invites a number of experts on a certain topic, as well as influencers and they share some of their insights in form of podcasts. These podcasts are then shared with anyone interested, leading to huge email lists that can then be used for further digital marketing purposes. In case you want to learn more about virtual summits, make sure to consult Navid Moazzez’s website.
As you might have guessed, a summit will need to have its own website in order to be successful, as well as other promotional materials and this is where web design comes in. Namely, great design can mean the difference between a virtual summit that attracts thousands and one that barely makes a whimper.
Keeping It Simple
One of the most important things to keep in mind when doing web design for a virtual summit website is to keep it simple. The viewers want to hear what the influencers have to say and they do not want to get distracted by too many elements that will take their eyes away from what is important. This means a very subdued color palette, easily readable fonts and an easily navigable design that will require seconds to get used to.
Keeping everything simple will also help the virtual summit website load quickly, which will have a huge influence on how much time people will spend on the website and how engaged they will be.
Make it Sleek
While it is important to keep everything simple, a virtual summit website also needs to look professional and the best way to do this is by going sleek and minimalistic. A great example of this is the Women’s Strength Summit website that features a great logo and a design that pops from the screen while remaining in tune with what the website is about. The fonts are strong and professional-looking and the colors used ensure that it is not too aggressive.
Keep Everything Running Smoothly
In order for a virtual summit to work, the behind-the-scenes part of it will have to work perfectly. For example, if the attendees cannot load a video, they will immediately go away and forget all about a virtual summit in question. If the payment page (in case the content is paid) is taking ages to load and there are problems with transactions, they will have no dilemma about whether to try and spend their money again.
Because of this, it is essential that the technical part of the website is taken care of in the best way possible. This will involve using various plug-ins and outside solutions and it is essential that they are chosen the right way so as to work flawlessly.
Don’t Forget About Additional Content
A virtual summit will not be just the website. It will involve emails that will promote it, a sign-up page for future attendees and more. These have to be done professionally and with care for detail as well. They need to be in the same vein as the main website itself, giving people an idea of a brand and keeping everything tied in together visually. If possible, you might even want to create small elements that influencers will be able to share on their websites, informing their website visitors about the upcoming summit.
With some smart and professionally-executed design, a virtual summit will be everything it can be. Remember the points that we discussed today and you should be perfectly fine.